Blue Streaks is an initiative designed to bring together the biker in every Yamaha fan at all levels, united by a love of riding and the appreciation of unique Yamaha quality. This means that we not only build outstanding motorcycles, but also help create memorable experiences for riders.
By connecting Yamaha customers directly with each other and with the brand, Blue Streaks seeks to develop a stronger and deeper relationship with Yamaha customers. This platform will help to bring alive Yamaha values of ‘exciting’, ‘sporty’ and ‘stylish’, so that members clearly understand what makes Yamaha special.
‘Blue Streaks’ aims to make this ‘man-machine’ interaction a much more engaging and exciting experience in the coming future.